WordPress Website with Style
WordPress is emerging as THE backend software for real estate agent website development. And understandably so. WordPress is a free software (a price point that most people like), it offers flexibility in function for those with even little or no programming experience through plugins and widgets, it is search engine friendly by definition (WordPress is at its core a blogging platform), it is possible to be up and running on a WordPress site in a matter of hours, and WordPress allows for a template or custom look and feel to be applied to it. What is not for a real estate professional to love? As a result, Agent Applause will be highlighting some great WordPress agent websites that are out there.
We start with Krisstina Wise of The Good Life Team in Austin Texas, who, at the recent Inman Real Estate Connect Conference in New York, shared that 1/3 of her closings last year came from her website. Krisstana has one of the strongest designs applied to a WordPress backend that I have found to date. Her site is a fully customized CSS solution that folds in great content that appeals to consumers: video, property search, market information, school details, her blog (to name a few). There are many clever calls to action targeting different market segments such as first time home buyers who are asked “Are you a Property Virgin?” and move up buyers who are asked “Got the Itch?”. And all of this is delivered on the WordPress platform. For agents who are new to WordPress, be forewarned that although this site is built on a free platform, there is a strong level of investment required to get the software to look this way. Regardless of the cost, the site is brilliant in demonstrating what is possible with the WordPress platform and is a glowing success in Realtor website examples.