Creating a Reason to Gain Facebook Friends

At the recent conference the Better Homes and Gardens Real Estate team was passing out business card size marketing pieces designed to increase the number of facebook friends that President & CEO Sherry Chris has.  The piece invites people to “friend” Sherry Chris on Facebook, and in return, they will see their professional photo the next day.

What a great idea and one even the Realtor without a brokerage size budget can implement.  Offer an incentive to your farm to connect with you on Facebook.  Facebook is a great place to engage your consumer base, and with 350 Million active users, there are certainly home buyers and sellers there.

What can you offer them?  The Better Homes and Garden Team had a great idea with photos.  Maybe you coordinate an annual neighborhood garage sale in your farm.  Why not take a picture of everyone who comes by with their new found treasure, give them a card that asks the to friend you on facebook, and when they do, tag them in the photo.  Most people like to see photos of themselves and giving them a reason to friend you in Facebook, where you can continue a conversation with them, makes good marketing sense.