Stunning Portrait is Cornerstone of Realtors Professionalism Across Social Media Sites

It was the eye catching photo of Scottsdale Realtor Dru Bloomfield on Facebook that drew my attention.  Her head shot stands out and is a beautiful example of a modern day Realtor portrait. The importance of your photo in social media marketing cannot be understated. Without a photo, there is no trust. And for agents […]

Best Buys Program: Innovative Real Estate Marketing with Consumer-Centric Content and Dazzling Design

A visually stunning email landed in my inbox and was the catalyst for this post on the Surterre Properties Best Buys marketing program, a great example of modern real estate marketing.  A boutique real estate brokerage based in Newport Beach, California, Surterre Properties specializes in the luxury real estate market of coastal Orange County.  Local […]

Brand Consistency Between Websites

As Realtors begin to embrace marketing themselves on the web, it is not uncommon to find an agent who will have a web presence on multiple sites including: Their own website Their blog Twitter Facebook A photo site (maybe they use Posterous) You Tube A challenge to marketing yourself  at all these different platforms is […]