Brand Consistency Between Websites
As Realtors begin to embrace marketing themselves on the web, it is not uncommon to find an agent who will have a web presence on multiple sites including:
- Their own website
- Their blog
- A photo site (maybe they use Posterous)
- You Tube
A challenge to marketing yourself at all these different platforms is creating a consistent brand image across all of these channels. A leading example I’ve seen of a Realtor who successfully does this is Realtor Walter Burns of Weichert Realtors in Hoboken, NJ. Take a look at how consistent his branding is across multiple websites:
- Walter’s Website: Living on The Hudson
- Walter’s Blog
- Walter’s YouTube Channel
- Walter’s Twitter Profile
- Walter’s Living On The Hudson Facebook Fan Page
- Walter’s Posterous
Walters brand presentation and consistency is absolutely outstanding. He visually shows himself as professional and is clearly savvy in the ways of digital marketing. It isn’t surprising that the last tweet of 2009 he sent was this:
Congratulations Walter on such a productive year! What you have done on-line is very impressive and serves as a great example for real estate professionals to learn from.
