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Realtor Blog Reflects Outstanding Niche Marketing

Posted by on March 1, 2010 · 9 Comments 

Realtors Kathy Sperl-Bell and Bill Bell couldn’t be clearer in who their audience is with ActiveAdultsDelaware.com.  If the URL wasn’t enough to clarify the intended audience of this blog, the imagery when you click the link does, and the visuals are supported by relevant content tailored for the segment, making their site an excellent example of modern niche marketing.

This site does several things well from a marketing perspective:

  • They focus on a lifestyle niche (vs. a geographic farm).  Often Realtors are focused on a geographic farm which can become competitive from a saturation standpoint both off and on-line.  If you are finding too much competition for the term “Miami Real Estate” for example, why not go for a lifestyle niche such as active adults?  Lifestyle niches can be a great way to claim your segment of the longtail.
  • They have a strong URL “ActiveAdultsDelaware.com”:  It is crystal clear to consumers what segment they are targeting here.  In addition, it is a key word rich URL which can benefit their SEO efforts.
  • Their Tagline:  Their market segment is reinforced, and further clarified by their tagline:  Boomers and Beyond at the Beach…in Delaware.  You know their geography (Delaware), you know their location (the beach), you know their segment (boomers and beyond).  The tagline strengthens the URL and the niche branding…it does not dilute it.
  • Header Image:  The image banner at the top of their site visually clarifies and reinforces the lifestyle niche there are targeting, reflecting the age range and lifestyle they sell.
  • Site Content:  The expertise of the Realtors is reinforced by the copy on the homepage of the site and the navigation sections which includes  “Active Adult Communities”, “Seniors Real Estate Specialist”, “Active Adults Delaware Blog” and the “About Us > For Retirees” sections.  And, the category tags on the blog speak to the interest of the target audience with categories about the Active Adult Communities, as well as categories such as Baby Boomers, Dining & Entertainment, Golf, and of course, Delaware Real Estate.

For these reasons, Kathy Sperl-Bell and Bill Bell are applauded for great use of a blog to build their business around a niche market.

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Filed under Agent, Blogging

  • Sally DuBane

    Being in this demographic and looking for exactly what they are advertising I totally agree. I wish I could find these smarts where I'm looking! Thanks Stacey for pointing out what is possible.

  • http://blog.activeadultsdelaware.com/2010/03/03/recognized-for-outstanding-niche-marketing/ Recognized for Outstanding Niche Marketing! | Active Adults Delaware Blog

    [...] our target market #8211; Baby Boomers who live in Delaware or wish they did. Read the comments at Agent Applause. Both Bill and I are Baby Boomers and we decided that it made sense to focus on working with people [...]

  • http://blog.sellsiusrealestate.com/ jfsellsius

    Very nicely done. I would make sure their contact information– telephone, email– is easily seen on the homepage, as well as other places.

  • http://www.AgentApplause.com Agent Applause

    This is a good point Joe – Realtors don't want to overlook this essential call to action. It is logical to make it as simple to call/email you as possible. I do think that most people are becoming comfortable heading to the “Contact Us” tab, but I'd agree, that particularly for this demographic, making it as front and center as possible is sound advice.

  • http://twitter.com/taylorfyhrie Taylor Fyhrie

    I love this post because it is so true. In real estate, you need to find what you do well above everyone else and market the crap out of that.
    Such as waterfront properties, relocation, family services, first-time home buyers, high-end homes, exc.

  • http://justsnooping.com/blog Taylor

    I love this post because it is so true. In real estate, you need to find what you do well above everyone else and market the crap out of that.
    Such as waterfront properties, relocation, family services, first-time home buyers, high-end homes, exc.

  • http://nicheprofitclassroom3review.com niche profit classroom

    great article…they did an excellent job with their website and the target audience

  • http://saltlakecityrealtor.org/ Salt Lake City Realtor

    Thanks for the info. I’ve been looking for a several sites that could help me on some guidelines. Now I found it in your blog. Thanks for sharing!
    _________________________________

    Salt Lake City Realtor: Anya Ouchakova
    14403 South Lapis Dr. Draper Utah 84020
    801-252-6947

  • http://i-tol-u.com/blog/online-marketing-2/trust-among-your-blog-visitors-how-to-get-it-and-keep-it/ Trust Among Your Blog Visitors – How To Get it and Keep it | i-tol-u.com

    [...] mind? Look at verrckte geschftsideen and visit http://www.Der-Unternehmer.com immediately. #end By Samuel West There is almost nothing stopping anybody from having their own blog if you have an i…ow explains a few simple to apply points that will help you build better trust on your blog.It is [...]