Realtor Blog Reflects Outstanding Niche Marketing
Realtors Kathy Sperl-Bell and Bill Bell couldn’t be clearer in who their audience is with ActiveAdultsDelaware.com. If the URL wasn’t enough to clarify the intended audience of this blog, the imagery when you click the link does, and the visuals are supported by relevant content tailored for the segment, making their site an excellent example [...]
Realtor Uses Video to Showcase Local Lifestyle and Build SEO
Realtor Rudy Mayer has created a video series called a “Slice of Life in New Hampshire”, featuring high definition videos which showcase what it is like to live in his market area of Southern New Hampshire. It is a great series, housed in a custom branded YouTube channel which drives traffic back to his real [...]
Realtor Mobile Optimized Website = On-The-Go Information For Consumers
Have you thought about what your real estate website or blog looks like on an iPhone or a Blackberry? John McMonigle, a Realtor based in Newport Beach, California has. When viewing from your computer, McMonigleGroup.com is a beautiful site with rich functionality, including scrolling photos and features designed to engage the customer. The design of [...]
Build Facebook Fanpage Love | Thank Friends for Becoming Your Fan
Most Facebook users are familiar with the fact that when people choose to become a fan of a Facebook business fanpage, that activity will show up on the wall of their personal profile and is viewable by their friends. That activity also appears in the live news feed of Facebook users who are connected to [...]
Clever Realtor Avatar Suits the Twitter Marketing Medium
An important part of agent marketing is the picture, also know in social media marketing as an avatar, that agents select to represent themselves. Laurie Covington (@SellingPeoria on Twitter), Peoria Illinois Realtor, has a unique avatar that she uses to represent herself on Twitter. It is a distinctive representation of herself that suits the medium [...]
WordPress Website with Style
WordPress is emerging as THE backend software for real estate agent website development. And understandably so. WordPress is a free software (a price point that most people like), it offers flexibility in function for those with even little or no programming experience through plugins and widgets, it is search engine friendly by definition (WordPress is [...]
Twitter Profiles to Remember
160 characters isn’t a lot of room with which to express yourself and communicate your professional value on twitter. But that is all the space you get on your “One Line Bio”. (At least it’s 20 more characters that the standard tweet!) So, what is a Realtor to do? Here are a few tips to [...]
Creating a Reason to Gain Facebook Friends
At the recent conference the Better Homes and Gardens Real Estate team was passing out business card size marketing pieces designed to increase the number of facebook friends that President & CEO Sherry Chris has. The piece invites people to “friend” Sherry Chris on Facebook, and in return, they will see their professional photo the [...]
