Realtor Grows Her List by Greeting Facebook Visitors with Lead Capture Tab

REALTOR Megan Ruiz caught the eye of Agent Applause as she has found a clever way to grow her email list by capitalizing on those people who visit her Facebook business page.  It’s her integration of Constant Contact as the landing page of her Facebook business page that has made her the subject of this […]

Stunning Portrait is Cornerstone of Realtors Professionalism Across Social Media Sites

It was the eye catching photo of Scottsdale Realtor Dru Bloomfield on Facebook that drew my attention.  Her head shot stands out and is a beautiful example of a modern day Realtor portrait. The importance of your photo in social media marketing cannot be understated. Without a photo, there is no trust. And for agents […]

Forget Google – Realtor Uses Local Strategies to Win Blog Visibility

Simi Valley, California Realtor Ted Mackel is often referenced as a case study of the “Techie Realtor”.  His blogging efforts, use of video, use of Facebook Pages and Twitter, and his RE BarCamp networking, certainly qualify him as a great example of the modern Realtor.  The core of his strategy though is, his blog […]

Video Library Yields 4.5 Million Views for Real Estate Brokerage

The cleverly named Halstead ProperTV section of the Halstead Property website boasts a video library of over 500 video’s and, according to Marketing Manager Matthew Leone, has received over 4.5 million total views since its inception a year and a half ago. It’s a pretty impressive number and the Halstead Property’s well executed use of […]

WordPress Wonder! Realtor’s Website Impresses.

If you aren’t proud of your real estate website, it isn’t going to yield you any business.  Realtor Amanda McMillan certainly has plenty to be proud of with her real estate website  The site is visually attractive and greets visitors with lovely scrolling images reflective of the Chicago lifestyle she sells.  But beyond being […]

Real Estate Facebook Fan Page Received $25,000 Valuation – An Example To Learn From

Realtors and brokerages interested in modern real estate marketing are turning to Facebook Fan Pages in droves (note:  Fan Pages were renamed to an Official Page with people “liking” your page vs. “fanning” it…but everyone still calls it a Fan Page).  Pages give Realtors an opportunity to build a presence on Facebook and the chance […]

Best Buys Program: Innovative Real Estate Marketing with Consumer-Centric Content and Dazzling Design

A visually stunning email landed in my inbox and was the catalyst for this post on the Surterre Properties Best Buys marketing program, a great example of modern real estate marketing.  A boutique real estate brokerage based in Newport Beach, California, Surterre Properties specializes in the luxury real estate market of coastal Orange County.  Local […]

Real Estate Websites Built on WordPress – 32 Examples of Realtor Blogs

Today I attended Real Estate WordCamp in Denver, CO where I presented a session designed to highlight real estate websites that are built on WordPress.  Following is the slide deck from my presentation. If you are a Realtor looking to build a web presence, all of the examples in the slide deck are great foundations […]

Real Estate Print Advertising – Not Dead, but Evolved

In a recent post by Stefan Swanepoel, he asks “Is Print Finally Dead?” and writes that (bold added for emphasis): Ninety trillion emails were sent in 2009 – that’s 247 billion per day. Twitter send 27 million tweets per day, You Tube serves up one billion videos per day and Facebook enjoys 260 billion page […]

Realtor Facebook Fan Page Strategy Gains 4,000+ Local Fans in 12 Days

What exactly IS this guy doing?  That was my reaction when I saw that Vancouver, WA Realtor Dale Chumbley had over 6,000 total fans to his Facebook fan page in 12 days. So what is he doing on Facebook to attract so much fan page love in such a short period of time?  Dale introduces […]

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