New

Realtor Grows Her List by Greeting Facebook Visitors with Lead Capture Tab

Realtor Grows Her List by Greeting Facebook Visitors with Lead Capture Tab

November 29, 2010 · 7 Comments 

REALTOR Megan Ruiz caught the eye of Agent Applause as she has found a clever way to grow her email list by capitalizing on those people who visit her Facebook business page.  It’s her integration of Constant Contact as the landing page of her Facebook business page that has made her the subject of this Agent Applause.  (Note that this functionality is used on a Facebook official page, not profiles.  If you need clarification on the difference read Facebook Foundations: Profiles vs. Official Pages.) When you visit Megan’s business page on Facebook, you are greeted by a “Join My List”... [Read the full story]

Facebook

Realtor Grows Her List by Greeting Facebook Visitors with Lead Capture Tab

Realtor Grows Her List by Greeting Facebook Visitors with Lead Capture Tab

November 29, 2010 · 7 Comments 

REALTOR Megan Ruiz caught the eye of Agent Applause as she has found a clever way to grow her email list by capitalizing on those people who visit her Facebook business page.  It’s her integration of Constant Contact as the landing page of her Facebook business page that has made her the subject of this Agent Applause.  (Note that this functionality is used on a Facebook official page, not profiles.  If you need clarification on the difference read Facebook Foundations: Profiles vs. Official Pages.) When you visit Megan’s business page on Facebook, you are greeted by a “Join My List”... [Read the full story]

Twitter

Custom Twitter Background Says You’re Dealing With A Tech Savvy Realtor

Custom Twitter Background Says You’re Dealing With A Tech Savvy Realtor

January 28, 2010 · 4 Comments 

No doubt about it, having a customized Twitter background speaks levels about your comprehension of Twitter as a branding and communications medium.  The Queen of Realtor Twitterers (and Mojito’s), Ines Hegedus-Garcia clearly understands this as evidenced by her sharp custom background on her Twitter profile.  Her background announces that she has a comprehension of the twitter environment and knows how to showcase herself, and her business, appropriately. Ines has done several things right with this twitter background: It is professionally designed and is visually pleasing. It is reflective... [Read the full story]

Blogging

Forget Google – Realtor Uses Local Strategies to Win Blog Visibility

Forget Google – Realtor Uses Local Strategies to Win Blog Visibility

July 30, 2010 · 18 Comments 

Simi Valley, California Realtor Ted Mackel is often referenced as a case study of the “Techie Realtor”.  His blogging efforts, use of video, use of Facebook Pages and Twitter, and his RE BarCamp networking, certainly qualify him as a great example of the modern Realtor.  The core of his strategy though is HomeBuysBlog.com, his blog which serves as the hub of his online efforts (Realtor Heather Elias, also recently applauded for her innovative marketing efforts, and I spoke about this kind of “hub and spoke” digital marketing system at a recent conference in San Francisco – more details... [Read the full story]

Off-line

Real Estate Print Advertising – Not Dead, but Evolved

Real Estate Print Advertising – Not Dead, but Evolved

March 10, 2010 · 3 Comments 

In a recent post by Stefan Swanepoel, he asks “Is Print Finally Dead?” and writes that (bold added for emphasis): Ninety trillion emails were sent in 2009 – that’s 247 billion per day. Twitter send 27 million tweets per day, You Tube serves up one billion videos per day and Facebook enjoys 260 billion page views per month. No wonder the Internet is redefining every industry, including real estate brokerage.   Real estate professionals have to redefine what they do and how they do; where they find their customer and how they stay in contact with them. Many progressive Realtors®... [Read the full story]

Mobile

Realtor Mobile Optimized Website = On-The-Go Information For Consumers

Realtor Mobile Optimized Website = On-The-Go Information For Consumers

February 3, 2010 · 9 Comments 

Have you thought about what your real estate website or blog looks like on an iPhone or a Blackberry? John McMonigle, a Realtor based in Newport Beach, California has.  When viewing from your computer, McMonigleGroup.com is a beautiful site with rich functionality, including scrolling photos and features designed to engage the customer.  The design of the site makes sense when accessed from a computer.  It doesn’t make sense when accessing the site from a mobile phone where: Screens are small Internet connections are slower Browser functionality is more limited that on the computer The... [Read the full story]

Social Communities

Realtor Grows Her List by Greeting Facebook Visitors with Lead Capture Tab

Realtor Grows Her List by Greeting Facebook Visitors with Lead Capture Tab

REALTOR Megan Ruiz caught the eye of Agent Applause as she has found a clever way to grow her email list by capitalizing on those people who visit her Facebook business page.  It’s her integration of Constant Contact as the landing page of her Facebook business page that has made her the subject of this Agent Applause. ...

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Real Estate Facebook Fan Page Received $25,000 Valuation – An Example To Learn From

Real Estate Facebook Fan Page Received $25,000 Valuation – An Example To Learn From

Realtors and brokerages interested in modern real estate marketing are turning to Facebook Fan Pages in droves (note:  Fan Pages were renamed to an Official Page with people “liking” your page vs. “fanning” it…but everyone still calls it a Fan Page).  Pages give Realtors an opportunity to build...

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Realtor Facebook Fan Page Strategy Gains 4,000+ Local Fans in 12 Days

Realtor Facebook Fan Page Strategy Gains 4,000+ Local Fans in 12 Days

What exactly IS this guy doing?  That was my reaction when I saw that Vancouver, WA Realtor Dale Chumbley had over 6,000 total fans to his Facebook fan page in 12 days. So what is he doing on Facebook to attract so much fan page love in such a short period of time?  Dale introduces his idea with his first fan page...

[Continue reading: Realtor Facebook Fan Page Strategy Gains 4,000+ Local Fans in 12 Days]
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Off-line

Real Estate Print Advertising – Not Dead, but Evolved

Real Estate Print Advertising – Not Dead, but Evolved

In a recent post by Stefan Swanepoel, he asks “Is Print Finally Dead?”...


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Brand

Stunning Portrait is Cornerstone of Realtors Professionalism Across Social Media Sites

Stunning Portrait is Cornerstone of Realtors Professionalism Across Social Media Sites

It was the eye catching photo of Scottsdale Realtor Dru Bloomfield on Facebook that...


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