New

Forget Google – Realtor Uses Local Strategies to Win Blog Visibility

July 30, 2010 · View Comments

Simi Valley, California Realtor Ted Mackel is often referenced as a case study of the “Techie Realtor”. His blogging efforts, use of video, use of Facebook Pages and Twitter, and his RE BarCamp networking, certainly qualify him as a great example of the modern Realtor. The core of his strategy though is HomeBuysBlog.com, his blog which serves as the hub of his online efforts (Realtor Heather Elias, also recently applauded for her innovative marketing efforts, and I spoke about this kind of “hub and spoke” digital marketing system at a recent conference in San Francisco – more details... [Read the full story]

Facebook

Real Estate Facebook Fan Page Received $25,000 Valuation – An Example To Learn From

May 17, 2010 · View Comments

Realtors and brokerages interested in modern real estate marketing are turning to Facebook Fan Pages in droves (note: Fan Pages were renamed to an Official Page with people “liking” your page vs. “fanning” it…but everyone still calls it a Fan Page). Pages give Realtors an opportunity to build a presence on Facebook and the chance to potentially interact with 400,000,000 active Facebook users. And, the Facebook Page of The Corcoran Group, a New York based Real Estate Brokerage, is one of the best executed real estate fan page examples I have seen yet. A new service called... [Read the full story]

Twitter

Custom Twitter Background Says You’re Dealing With A Tech Savvy Realtor

January 28, 2010 · View Comments

No doubt about it, having a customized Twitter background speaks levels about your comprehension of Twitter as a branding and communications medium. The Queen of Realtor Twitterers (and Mojito’s), Ines Hegedus-Garcia clearly understands this as evidenced by her sharp custom background on her Twitter profile. Her background announces that she has a comprehension of the twitter environment and knows how to showcase herself, and her business, appropriately. Ines has done several things right with this twitter background:It is professionally designed and is visually pleasing. It is reflective... [Read the full story]

Blogging

Forget Google – Realtor Uses Local Strategies to Win Blog Visibility

July 30, 2010 · View Comments

Off-line

Real Estate Print Advertising – Not Dead, but Evolved

March 10, 2010 · View Comments

In a recent post by Stefan Swanepoel, he asks “Is Print Finally Dead?” and writes that (bold added for emphasis): Ninety trillion emails were sent in 2009 – that’s 247 billion per day. Twitter send 27 million tweets per day, You Tube serves up one billion videos per day and Facebook enjoys 260 billion page views per month. No wonder the Internet is redefining every industry, including real estate brokerage. Real estate professionals have to redefine what they do and how they do; where they find their customer and how they stay in contact with them. Many progressive Realtors®... [Read the full story]

Mobile

Realtor Mobile Optimized Website = On-The-Go Information For Consumers

February 3, 2010 · View Comments

Have you thought about what your real estate website or blog looks like on an iPhone or a Blackberry? John McMonigle, a Realtor based in Newport Beach, California has. When viewing from your computer, McMonigleGroup.com is a beautiful site with rich functionality, including scrolling photos and features designed to engage the customer. The design of the site makes sense when accessed from a computer. It doesn’t make sense when accessing the site from a mobile phone where:Screens are small Internet connections are slower Browser functionality is more limited that on the computerThe... [Read the full story]

Social Communities

Real Estate Facebook Fan Page Received $25,000 Valuation – An Example To Learn From

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Realtor Facebook Fan Page Strategy Gains 4,000+ Local Fans in 12 Days

What exactly IS this guy doing? That was my reaction when I saw that Vancouver, WA Realtor Dale Chumbley had over 6,000 total fans to his Facebook fan page in 12 days. So what is he doing on Facebook to attract so much fan page love in such a short period of time? Dale introduces his idea with his first fan page...

[Continue reading: Realtor Facebook Fan Page Strategy Gains 4,000+ Local Fans in 12 Days]

Build Facebook Fanpage Love | Thank Friends for Becoming Your Fan

Most Facebook users are familiar with the fact that when people choose to become a fan of a Facebook business fanpage, that activity will show up on the wall of their personal profile and is viewable by their friends. That activity also appears in the live news feed of Facebook users who are connected to that friend. Metrowest,...

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